HENDRICK’S GIN: LOVE SELLS

Hendrick's Gin is uniquely distilled with the iconic and unusual infusion of cucumber and rose. Since Valentine's Day is so strongly associated with roses, it was an occasion that the client wanted to leverage to drive sales of the liquid by introducing the other half of the roses ~ the cucumber. By offering an unusual alternative through ‘Love Sells’, Hendrick's gave customers a new way to experience the brand and the holiday - which not only drove conversations, but also bottle sales.

Agency: Iris
ECD: Ed Cheong
CD: Shawn Foo
Senior CW: Vanessa Tan
AD: Unnati Marda

Press: Mumbrella, The Spirits Business, SG Magazine, The Smart Local, PopSpoken, Time Out, SG Lifestyle, The Drum, TrendHunter

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